Web Development

Project Overview

The customer had traffic growth but low lead conversion due to slow page rendering and unclear journeys. We rebuilt the front-end architecture, improved content hierarchy and aligned the interface with business funnels and analytics events.

Key Challenges

• High bounce rates on mobile landing pages and resource pages.
• Slow media delivery and unoptimized third-party scripts.
• Inconsistent component behavior between sections.

Solution Delivered

• Implemented modular front-end blocks with reusable design tokens.
• Reduced payload size using optimized assets and lazy strategies.
• Introduced conversion-focused CTAs and structured form paths.

Technology Stack